20130712 neuland jury


Jury member in aed "neuland" prize 2015

With the generous support of the Karl Schlecht Foundation, aed organizes the “neuland” award, a competition for young, up-and-coming designers. The aim is to promote innovative and sustainable design, which is characterized by the highest possible quality in economic and ecological terms, and which is both functional and user-friendly, while meeting the highest aesthetic demands.


People and a design’s advantages for society should always be at the center of the design. The “neuland” competition is deliberately interdisciplinary and includes five categories: Architecture & Engineering, Exhibition & Public Design, Industrial & Product Design, Communication & Graphic Design, Mobility & Transportation Design.

An independent jury selects the winners of the aed “neuland” prize: Olaf Barski, Barski Design, Industrial Designer; Kai Bierich, wulf architekten, Architect; Brigida González, Photographer; Dr. Frank Heinlein, aed, Management; Dieter Hofmann, Blickfang, MD; Prof. Thomas Hundt, jangled nerves, Architect; Ben Kauffmann, Kauffmann Theilig & Partner, Architect; Lutz Dietzold, Rat für Formgebung, MD; Nils Holger Moormann, Designer; Silvia Olp, aed, Management; Stephan Ott, form, Chief Editor; Jörn Petersen, Daimler AG, Designer; Dr. Katrin Schlecht, Karl Schlecht Stiftung, Member of the Board; Tom Schönherr, Phoenix Design, Industrial Designer; Prof. Dr. Dr. E.h. Dr. h.c. Werner Sobek, Universität Stuttgart, Engineer and Architect; Prof. Andreas Uebele, büro uebele, Communicatin Designer; David Wiechmann, md, Chief Editor.

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