For successful product development it makes sense to clearly structure and tailor the complex design process and divide it into individual, manageable stages.

01Product design


To begin with, we collect all the information, ask questions so that we understand the task and procedures properly. We conduct interviews with the users and go to where the action is to observe users.


We research, analyze and assess the human, technical and economic factors that are relevant for the success of a project. Complex processes are visualized and serve to question and simplify procedures.


From the numerous creative ideas and approaches we filter out meaningful and innovative design concepts, and visualize them using sketches and models.

05Design conception


Simple life-size volume models enable us at a very early stage to better estimate proportions and functions, and to examine how ergonomic the means of operation and handling are, and subsequently perfect them.


We take the best ideas and develop a consistent and unmistakable design language (design DNA), which unites all products of the brand. The tailored design language is intended to manifest the competence of the brand and lead to a unique product experience.

08Design detailing

The individual components, surfaces and details are refined in 3D. We define and specify the characteristics and qualities and document them in a design guide for future projects.


During implementation we assist with the construction, and inspect the quality of the initial sample: We accompany every development in all design-relevant aspects through to market launch.

10Market launch

top button